Verb Biotics
Science minds. Unlocking nature for humankind.
Verb Biotics is on the cutting edge of microbiome innovation to improve human health. Their function-first approach leverages AI, strain engineering, and strain/substrate stacking to create probiotics and postbiotics with efficacy everybody can feel. Current probiotics on the market deliver unpredictable benefits for some people, while not working at all for others. So, Verb put together a world-class team of experts to create ingredients with real efficacy.
BRAND IDENTITY
WEB DESIGN
ILLUSTRATION
PHOTO & VIDEO ART DIRECTION
ONGOING CREATIVE DIRECTION + DESIGN
Activating breakthroughs in microbiome health.
As a part of the team at Vermilion, we were tasked with evolving the existing identity to better capture the cutting-edge technology and industry leadership that sets Verb apart. We positioned Verb to better express the radically new kind of active biotics company they are—a vanguard in leading transformational breakthroughs in the vast potential of biome health.
Proud to be radically different. Proven to be remarkably effective.
Overall the evolved identity expresses an unexpected artistry, sophistication, and contemporary simplicity that sets Verb beautifully apart from their competition.
ILLUSTRATION
To differentiate in the highly-technical biotics industry, we decided to use textured and abstract illustration to convey the sophistication and artistry of their unique approach. Monoline icon-style illustrations communicate more technical concepts.
COLOR
We maintained Verb’s original teal and broadened the palette to include modern and idiosyncratic leaf, poppy, and periwinkle hues drawing inspiration from both nature and technology.
TYPOGRAPHY
A single typeface, Acid Grotesk, is featured. The fluid and dynamic appearance of the typeface design reflects Verb’s vanguard persona and groundbreaking methodology and products. Type is set uniformly in teal, for a sophisticated and memorable approach.
PHOTOGRAPHY
To communicate Verb’s function-first approach, lifestyle photography is layered in Verb-hued monotones and texture, along with illustrations of strains and botanicals in foreground and frame.
“Verb’s old brand image did not align with our identity as a forward-thinking biotech company – envision 1980’s teal. We needed a complete rehaul to reflect our advanced science-based products. Amy presented three different visions which were all highly creative and communicated our brand’s image. After working together for over a year, we now have a new website that distinguishes us in our industry as well as sales collateral and product labels. All work together to promote our company as redefining status quo. Thanks to Amy our brand is now thought of as a leader in the biotech/biotics health and wellness industry.”
– Celestia Howe, Senior Director of Marketing, Verb
Agency
Vermilion (strategy, account leadership, web development)
Illustration
Amy Martino
Animation
Hey Yo Studio
Writing
Kristi Fisher