Before picking up a pencil, it’s critical to have a deep understanding of your goals, audience, and surrounding competitive landscape. For clients wanting a light touch in this discovery phase, we offer a Collective Intelligence Workshop to uncover your authentic and differentiated territory.

The output becomes the strategic foundation that’s our north star throughout the creative process. For clients who need more in-depth research and strategy, we tap one of our strategy partners.

In this phase, we bring the big idea to life in a way that connects the dots with your customers in a strategic and artful way. From mood boards to fleshing out tone and voice and comprehensive visual identity — we explore and refine the visual and verbal cues that define your brand’s persona. The end output is a brand system designed for maximum impact — touching hearts and driving results. 

With voice & visuals established, we create brand guidelines to ensure a consistent application over time—on your own or in partnership with our team (we love long-term relationships).  

Whether you need a simple logo and color palette or a full suite of brand touchpoints like custom web design & development, packaging, print & digital collateral, and environmental graphics, our team has decades of experience crafting marketing materials at the highest level.