Nymbl Science

Gain the confidence to live your best life, on your own terms.
Nymbl Science is a highly engaged digital health program that addresses the top anxiety points of aging, loss of mobility, and falls. All in the form of a fun, easy-to-use app that end users experience in their own homes. As a part of the Halo Lasso team, we were tasked with creating an emotional, meaningful, and memorable brand position, messaging and visual identity that speaks equally to payers, members, and the Nymbl Science staff. Other must-haves: consider the App UX first, create a baseline of trust that measures up to Nymbl’s clinical success, and echo Nymbl’s main core value: “we put older adults first”. 

POSITIONING & MESSAGING 

BRAND IDENTITY

LOGO DESIGN

You. More Nymbl.

Society says: “It’s perfectly natural and expected for older adults to lose independence, capability and health.” Nymbl exists to remove physical and emotional barriers and help older adults move, live and be how they want. Not how society tells them. 

We developed a brand platform that allows Nymbl to speak differently than anyone else in the category:

  • To be deeper and more human and personal (non-clinical in tone).

  • To let people off the hook for getting older. And maybe even help them feel good about it.

  • To myth-bust and help share the actual truth about aging.

  • To position Nymbl as really great partners — not phoning it in or parroting what everyone else is.

  • Most of all, to position Nymbl as leaders in the industry.

LOGO

The new mark places Nymbl’s core value “we put older adults first” center stage, by playfully depicting a geometric figure coming into balance. The icon is paired with a logotype set in Sharp Type’s Centra No1 — a contemporary similarly geometric sans serif that conveys friendliness, utility, and makes sense in the digital environment (both aesthetically and practically, as a highly legible face in both print & digital settings).

COLOR PALETTE

The AA-compliant color palette draws inspiration from nature, conveying health and wellness with a range of greens, earthy neutrals, and a pop of unexpected vividness with the plum accent.

TYPOGRAPHY

The type palette as a whole is friendly and accessible. Headlines are set in Mark Simonon’s Bookmania, a classic-looking, contemporary and highly-legible typeface that conveys warmth and trust. Subheads and body copy are set in Centra No1.

PHOTOGRAPHY

We created guidelines for the client’s selection of stock images: candid, lifestyle-centered “real” older adults that feel warm, realistic, active, candid and vibrant. We coached them to avoid overly-earnest or highly-active and unattainable scenarios. Nymbl aims to help people enjoy their everyday lives a little more, and the photography should reflect that.

“We love our brand. So much. We have been getting such an amazing response to our new look!”

– Rosie Davenport, CMO

Positioning & Messaging: Eric Kiker | Halo Lasso

Art Direction & Design: Andy Diaz