Faurot Construction
Good honest building, from start to finish.
Faurot is a commercial and residential construction company that has been shaping the landscape where Coloradans live, work and play since 1971. They operate on shared values of quality in their work and integrity in their practices. From start to finish, Faurot is personally committed to getting it right, honoring the details that give each building life.
VISUAL IDENTITY
LOGO DESIGN
WEB DESIGN
PRINT COLLATERAL
Better building.
Real relationships.
Can-do culture.
It was important to reflect Faurot’s values-driven approach into their visual identity. They bring solutions to the table while forging trusted relationships that stand the test of time. They’re good, honest people who love to collaborate with good, honest people. The “Faurot way” keeps everyone aligned and accountable as they navigate the process as a team.
The Faurot logotype design was inspired by the dovetail joint — a classic woodworking joinery technique. Dovetails are solid and reliable, perfectly expressing the Faurot brand core: Good honest building, from start to finish.
Our first impulse was to turn the arms of the letter F into a dovetail form. To bring out the Faurot values of honesty, friendliness, and transparency, the sans serif Montserrat was selected as the base typeface. Its bold geometric forms are simple yet well-designed.
The pins of a dovetail are equal in width & spacing, so we adjusted the form of the F accordingly, then flared the arms. Early iterations of the full logotype included flares on A, U, R, & T. After consulting master type designer Steve Matteson, and through collaboration with the client and the rest of the creative team, we decided less was more.
“I have had the pleasure of working with Amy and her team on multiple projects, and the experience has been seamless every time. Amy has an incredible ability to take our ideas—sometimes vague or last-minute—and turn them into polished, high-impact designs that perfectly align with our brand.
Her professionalism and efficiency make the process effortless, even when we’re up against tough deadlines. No matter how tight the turnaround, she delivers exceptional work without compromising quality. Most importantly, whenever we have the opportunity to include her designs in our proposals or marketing materials, our sales success rate increases significantly. Her work consistently gives us a competitive edge.
If you’re looking for a designer who is talented, reliable, and truly understands how great design drives business results, we highly recommend Identity Collective.”
– Jason Goode, President, Faurot Construction
“We had the opportunity to partner with Amy on a design project for our client, Faurot Construction. It was our first project together and we were thrilled with the outcome. Amy has a beautiful eye for design and is a total creative pro. She's a strategic thinker and a great partner—always very collaborative and brings great ideas and solutions. In the end she developed an excellent brand identity system for Faurot—one that our clients, and we, were thrilled with. We can’t wait to partner with Amy again on another project!”
– Becky Herman, Founder, Fadduh
